Empowering ambitious people to transform self-doubt into unshakeable confidence and claim their next level with confidence coaching.

No, while they share similar principles, they serve different purposes. CBT is a therapeutic approach designed to treat mental health conditions like anxiety (including social anxiety) and depression by addressing dysfunctional thought patterns and behavious. It's typically used when someone is struggling with clinical symptoms that interfere with daily functioning.

CBC applies cognitive-behavioural techniques in a coaching context for people who are generally functioning well but want to optimise their performance, break limiting patterns, or achieve specific goals. It's forward-focused and goal-oriented rather than treatment-focused.

In my practice, I use CBC with ambitious individuals who want to build genuine confidence, overcome imposter syndrome, or develop stronger social presence. You're not "broken" or seeking therapy - you're already successful and want to perform at an even higher level.

The techniques may be similar (challenging unhelpful thoughts, changing behavioural patterns), but the context and goals are different. CBC is about enhancement and optimisation, while CBT is about healing and recovery.

EMDR therapy is a clinical treatment for trauma, PTSD, and mental health conditions including social anxiety. It's designed to help people heal from traumatic memories and symptoms that are significantly impacting their daily functioning and wellbeing.

EMDR-informed high performance coaching uses similar techniques but in a coaching context for ambitious individuals who want to clear performance blocks and optimise their potential.

You're not seeking treatment for mental health issues - you're already successful and want to perform at an even higher level.

In therapy: We might process childhood trauma, heal PTSD symptoms, or address clinical social anxiety/depression.

In coaching: We might clear limiting beliefs from your family background, process imposter syndrome blocks, or remove emotional barriers to taking bigger risks in your career.

Both can help you move past old patterns, but the goals are different. Therapy is about healing and recovery from distress. Coaching is about optimisation and reaching your full potential.

If you're functioning well but feel held back by old patterns, family conditioning, or success blocks, EMDR-informed coaching helps you clear those barriers without needing to be in a therapeutic relationship.

If you’re looking for EMDR therapy click here.

EMDR (Eye Movement Desensitisation and Reprocessing) is a powerful therapy technique originally developed for trauma that uses bilateral stimulation (like guided eye movements) to help your brain process stuck emotions and memories. It’s got a wide evidence base and is used in the NHS.

EMDR coaching takes these same principles and applies them to professional challenges.

Instead of just talking about why you freeze up in presentations or avoid networking, we actually process the underlying blocks that created those responses.

Here's what makes it different:

Traditional coaching: "Let's strategise how to overcome your fear of visibility."

EMDR coaching: "Let's process and release the stored fear so visibility feels natural."

In practice, it looks like:

• Identifying the specific memories or beliefs blocking your professional growth

• Using bilateral stimulation (eye movements, tapping, or audio tones) while processing these experiences

• Watching your nervous system calm down and your confidence naturally emerge

• Installing new, empowering beliefs about your professional worth

The result? Instead of managing your triggers with coping strategies, you actually resolve them.

You may find other coaches don’t offer this. This is because generally EMDR can only be offered by qualified therapists.

We start by talking - identifying what professional challenge is bothering you most.

Then we trace it back. What does this feeling remind you of? Often there's a specific memory - being criticised by a teacher, a humiliating work presentation, or even childhood experiences of feeling "not good enough." You may not know now, and that’s ok.

Here's where EMDR gets interesting: While you think about that memory, I'll guide you through bilateral stimulation.

It sounds weird, but it works. The eye movements help your brain process the stuck emotion attached to that memory. You might notice the memory becoming less vivid, the emotional charge decreasing, or new insights emerging naturally.

We keep going until that memory no longer triggers you. Then we install a new, empowering belief like "I am capable and worthy of success."

The whole thing takes 60-90 minutes. You'll likely feel lighter, calmer, and notice that professional trigger doesn't hit the same way anymore.

Best part? You don't have to relive trauma, event, or dig into painful details. Your brain does the healing work - I just facilitate the process.

Most clients are surprised how gentle and natural it feels, even when processing difficult experiences.

This varies depending on your goals and history. I can offer you a clear guide at our assessment.

This is best discussed in our free call to determine your ultimate goals and difficulties, and what’s likely to be effective.

No, I work with clients globally online.